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Do's & don'ts for websites

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Do's & don'ts for websites Avoid moving images or sliders There are a lot of websites with moving sliders. No matter how beautiful this may look, you should preferably avoid it. Moving images on a website are too distracting for the visitor. A slider is also often used as a hero (banner) on a home page and that is actually a waste of the valuable space you waste with it. Often those moving images do not contain useful information. Long texts are not necessarily more valuable The majority of people looking for information online are impatient. This is also because you read about 25% slower on screens than on paper. Per webpage, you preferably also actually have between 350 and 500 words. You keep it relatively short, concise and, above all, relevant. Use also call to actions (CTAs) to other pages, such as for example the contact page. Note: in some branches, it may sometimes be necessary to place more text, but then you may never exaggerate. "Keep it simple

GDPR: doing nothing is not an option

GDPR: doing nothing is not an option What is GDPR? In essence, the GDPR (General Data Protection Regulation) means more protection of personal data. They are new privacy rules. It is about companies having to respect the privacy rights of consumers. If they do not, fines are associated with it. "The GDPR controls the processing of personal data of natural persons in the by a natural person, a company or an organization." GDPR, therefore, applies to all companies or organizations that collect, process and use personal data. For consumers, it means that they are better protected and can demand compensation in the event of misuse of personal data. What does it mean for your organization? If you are already panicking slightly, then, unfortunately, we cannot reassure you. The new privacy rules will take effect. Does it have a major impact on your company? Maybe so. Do not think too quickly that the legislation does not apply to you. It is, after all, a binding directive.

5 reasons why a good logo is important

5 reasons why a good logo is important To make a good first impression It is important to make a good first impression with your potential customers. The first thing many people see about your company is your logo. It is present on all your communications (business cards, brochures, lettering car, website, ...). Your logo must match your company and target group (s). So leave the determination of the style of your logo to a professional and not to your neighbor, for example. Increase your recognizability A good logo is easily recognizable by its simplicity so that the customer immediately knows that it is about your product. To increase your recognizability, the logo must be applied consistently to all your communication. Avoid variations in use. Limit yourself to 1 story when developing your logo. This makes your logo easier and contributes to its recognisability. Indicate what your company stands for Make sure your logo reflects the identity of your company. If you want

The balance between creative web design and usability

The balance between creative web design and usability Is a redesign really necessary? Although this may be a bit 'against' our own store, it is often not necessary to completely redesign a website. When you feel that your website needs updating, you first have to find out what exactly is wrong. Is a new design necessary or is it perhaps not even sufficient? You should especially consider what potential buyers are looking for or how visitors navigate on your website. Are they interested in your rich history and beautiful images or do they - and of course you want to do that - request a quote? The problem often lies in an incorrect website structure or weak content. A few minor changes can make a world of difference. The death of the right bar Did you know that 80% of the fixations are left on a webpage? That means that everything on the right is almost never viewed. This mainly concerns the right-hand column that is 1/3 or less of the screen. Place important buttons and i

9 SEO myths debunked

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9 SEO myths debunked 1. "You create content for search engines" Many people think that as long as you adhere to the rules of Google and other search engines, you are in with your website. That is, of course, a wrong attitude. In the first place, you still want to convince your target group, so the most important thing is that your content is directed towards them. So write in the first instance for your target group and then process your keywords in that content. 2. "The more links, the better for SEO" Wrong again ... It used to be that many external links were better for your SEO. The quantity was more important than quality, but that is a thing of the past. Link building still works, but search engines look more at its quality. Link building is all about making relevant and various links. If you do put a lot of time into it, don't do this by creating a lot of useless links. 3. "My keyword must appear as much as possible" In a sense,