5 reasons why a good logo is important

5 reasons why a good logo is important

To make a good first impression

It is important to make a good first impression with your potential customers. The first thing many people see about your company is your logo. It is present on all your communications (business cards, brochures, lettering car, website, ...). Your logo must match your company and target group (s). So leave the determination of the style of your logo to a professional and not to your neighbor, for example.

Increase your recognizability

A good logo is easily recognizable by its simplicity so that the customer immediately knows that it is about your product. To increase your recognizability, the logo must be applied consistently to all your communication. Avoid variations in use. Limit yourself to 1 story when developing your logo. This makes your logo easier and contributes to its recognisability.

Indicate what your company stands for

Make sure your logo reflects the identity of your company. If you want to exude professionalism and quality, don't choose a logo with many different bright colors and playful font. You can distinguish yourself from the competition on the basis of your logo. So think about your USP and try to translate this into the logo.

A good logo helps to sell

In addition to the quality of your product, a good logo is a great help in selling your product. If your logo does not radiate the right values ​​and norms and does not fit with your product, chances are that your customers will miss out. Just think about choosing a restaurant. You have to choose between two restaurants that both serve good food, but one restaurant has an old-fashioned interior where a number of chairs and tables are already somewhat damaged and the other restaurant looks fresh and clean. Which restaurant would you choose? Well, that's how it is with seeing your visual communication!

A good logo creates trust

A logo immediately tells at a glance: "This is a professional company and not this". A professional, good looking logo, therefore, creates customer confidence. When your logo looks like it was made in Word, people will start asking questions about the quality of your product or service. That is why it is definitely worth an investment! Are you unsure whether your logo meets expectations? No worries! We give advice. Test your logo here for free and we will send you a report with feedback for free. Or contact us for an appointment without obligation. 

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