The balance between creative web design and usability

The balance between creative web design and usability

Is a redesign really necessary?

Although this may be a bit 'against' our own store, it is often not necessary to completely redesign a website. When you feel that your website needs updating, you first have to find out what exactly is wrong. Is a new design necessary or is it perhaps not even sufficient? You should especially consider what potential buyers are looking for or how visitors navigate on your website. Are they interested in your rich history and beautiful images or do they - and of course you want to do that - request a quote? The problem often lies in an incorrect website structure or weak content. A few minor changes can make a world of difference.

The death of the right bar

Did you know that 80% of the fixations are left on a webpage? That means that everything on the right is almost never viewed. This mainly concerns the right-hand column that is 1/3 or less of the screen. Place important buttons and information on the left side of your page. If you want people to contact or buy something, don't hide your button in the right-hand bar where they will never have seen it.

Photo banners are a 'no go'

Photo headers and banners do not help the visitor achieve his / her goal. It may look nice, but most of the time it only makes sure that important information is pushed down by a meaningless photo. Do you still want a photo as a header? Then ensure that relevant text and a CTA or action button can be found on it. For other photos on your website, it must also remain as clear as possible. Place a title above or on your photo to clarify this. For example, think of news items or product pages. In addition, make sure that photos are not placed too alternately left and right. This ensures that visitors must constantly 'jump' as unpleasant.

Green checkmarks: check or no check?

Green checkmarks are often used as a bullet to place advantage in the spotlight or to point the customer to a USP. In this way, you hope to convince the customer to contact or buy something.
Although green checkmarks have a positive connotation, it is not everywhere the trick with which you will now get more conversions. It depends strongly on various factors. Does the content at the checkmark match the expectations of the customer? It is important to test this and see what works best on your website.
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